From Raw Digital

Two Golden Rules For Companies On Social Media

by Kaila Colbin , Tuesday, April 6, 2010

Social media is changing the world for the better.
I know this because of the conversation I have, over and over again, every time I run a social media workshop for companies. It starts with an honest and understandable question: “What if we get on Twitter and people say [...]

Chi Dance

We’re currently on production for a series of promotional videos and potential pilot for Chi Dancentre, a dance studio based in Westport, Connecticut. We’ve been spending a lot of time at the studio, getting to the know the creative, kooky, and dedicated dancers: both instructors and students. What I’ve enjoyed most about this job has [...]

BAM Update

We’ve been working with the Brooklyn Academy of Music in preparation for their upcoming season and the New Wave Festival, which will bring together a diverse pool of emerging talent, and new works from established icons from the realms of theater, dance, and music to New York this autumn. We worked closely with BAM on [...]

Ultimate Prom Update

We recently completed our web series with Hearst and Universal Motown, ‘The Ultimate Prom,’ which was a huge success for everyone involved (especially the lucky prom goers!). As a result of the compelling fashion show lead up to the prom event; the media support through blogs, quizzes, and widgets; and the amazing performers like Shontelle, [...]

Johnny Boston contributes to DigiTips

Everyone is talking about the digital marketing landscape, whether it be the craze of social media or simply reaching your customers online. DigiTips is a widget that is updated bi-weekly with tips, thoughts and success stories from the thought leaders who live and breathe in this space every day. Guest contributors are also welcomed, and [...]

Johnny on CenterNetworks

Last week I wrote about NY’s best current asset being online video. Afterwards I had the chance to meet with another video company based in NYC named Raw Digital. They have created shows for television and are now focusing on online video. I sat down with Chief Creative Officer Johnny Boston (love that name) and here are my notes.

FM & I by Johnny BOSTON – Light Millennium Article

“A cosmic upheaval is now surging on Planet Earth.
We are at a major evolutionary milestone”
F.M. Esfandiary

I met F.M. Esfandiary for the first time in 1979. I was nine years old. A bit of a rebel, I naturally found him to be a very unconventional, an interesting sort of adult, as well as a warm [...]

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The Latest

“A Force of nature…”

Gabriel Marano, VP Programming, Fox Television Studios

“An amazing job crafting a storyline…”

Tammy Tibbits, Editor, Mypromstyle.com

“Drama and entertainment on demand…”

Susan Schulz, CosmoGIRL!’s Editor-in-Chief

“I would highly recommend Raw Digital…”

Eric Schwarzkopf, Publisher, Hearst Publications

“Raw Digital’s team is visionary…”

David Berkowitz, Director of Emerging Media & Client Strategy, 360i

Check out the full reviews...

Sephora tokidoki tutorials

Aiding and abetting Criminally Cute Beauty.
Rawdigital created a series of tutorials to help teach web viewers how to create the criminally cute look themselves.

BAM’s Next Wave Festival 2010

The next wave advances.
A series of thirteen videos, the Next Wave Festival series featured promotional videos to be distributed online and help give audiences a sense of the innovative and progressive programming featuring an unparalleled line-up of contemporary performance, artist talks, literature, film, and visual art. Additionally, the series consisted of a Festival Overview which [...]

LA Jewish Home 2010

Caring Never Grows Old.
Returning to the Los Angeles Jewish Home in 2010, Raw Digital documents the incredible growth & successes that have taken place over the previous two years. Raw Digital also assisted the LA Jewish Home in paying tribute to three friends who were instrumental in creating and sustaining the services the home is [...]

Creditors at BAM

Raw Digital edited this piece to help promote the Alan Rickman directed “Creditors” playing at BAM.

Sephora tokidoki launch

Criminally Cute Beauty, live on the web.
Rawdigital played a key role in the launch of Sephora’s new tokidoki product line by creating an event wallpaper, three ‘get the look’ spots, and streaming the launch event to the web – live.

View the “Get the look” spots:

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