Industry News

Two Golden Rules For Companies On Social Media

by Kaila Colbin , Tuesday, April 6, 2010 Social media is changing the world for the better. I know this because of the conversation I have, over and over again, every time I run a social media workshop for companies. It starts with an honest and understandable question: “What if we get on Twitter and [...]

Raw Digital branches out to the burbs

By Karen Kovacs Dydzuhn The bucolic woods of Weston hardly resemble Madison Avenue: however, the creative minds generating development projects – and adroitly executing their ideas cost-efficiently – are a formidable rival for their urban counterparts. Johnny Boston, founder and chief creative officer of Raw Digital, a Manhattan-based video production company known for its cutting [...]

New Research Proves Effectiveness of Strategic Branded Content

Independent research published today by CNBC, the leading business and financial news channel, proves the value of strategic branded content for advertisers. The research shows that strategic branded content significantly drives advertising recall, message delivery and brand engagement amongst its audience. Two representative groups of CNBC viewers from the UK, France and Germany were shown [...]

Building a Video Universe, One User At A Time – Adotas Exclusive

While innovation certainly makes things more efficient, quick, sleek and sexy, often the fundamentals remain the same. Entertainment is no exception. Compare a play from the 1800s and a web video being watched on an iPhone– the delivery methods couldn’t be more different, but both mediums share the fundamental characteristic of telling a story that [...]

Lack Of Ad Targeting Keeping Publishers From Making Money With Online Video – The Business Of Online Video

Last week I moderated a session at the Digital Publishing and Advertising Conference (DPAC) on the subject of video monetization and syndication strategies for publishers. We had a great mix of panelists represented with Matt Wasserlauf, CEO of Broadband Enterprises, Johnny Boston, President of Raw Digital and Lynn Bolger, EVP  at comScore. While we discussed many [...]

Who Can Produce a Cool Tribute Video? – BizBash

Honoring a retiring exec or an award winner with a video about their life’s work is a great idea, but only if the piece doesn’t move guests to check their BlackBerries or sneak off to the restroom.

Here are three companies that specialize in these types of films and, if asked, will travel to make it happen. With more than 20 years of combined film and television industry experience (…)

Can Video Save Teen Magazines? – YPulse

Just got a press release from CosmoGIRL! in my inbox about a new video soap they will be launching in spring of ’08. From the release: CosmoGIRL! magazine and Raw Digital, a Raw Media Network company, today announced a partnership to launch an online soap opera series set in a suburban high school. The announcement [...]

Craigslist boss won’t stoop for dotcom dollars – Times Online

The problem with insane wealth is that not all of it is good. STANDING at the crowded bar in New York’s Soho House, Johnny Boston looks very uncomfortable. The 5ft 9in president of New York film production company Raw Films Inc has his head tipped back at an angle more usually associated with the victims [...]