Industry News

Two Golden Rules For Companies On Social Media

by Kaila Colbin , Tuesday, April 6, 2010 Social media is changing the world for the better. I know this because of the conversation I have, over and over again, every time I run a social media workshop for companies. It starts with an honest and understandable question: “What if we get on Twitter and [...]

Raw Digital branches out to the burbs

By Karen Kovacs Dydzuhn The bucolic woods of Weston hardly resemble Madison Avenue: however, the creative minds generating development projects – and adroitly executing their ideas cost-efficiently – are a formidable rival for their urban counterparts. Johnny Boston, founder and chief creative officer of Raw Digital, a Manhattan-based video production company known for its cutting [...]

New Research Proves Effectiveness of Strategic Branded Content

Independent research published today by CNBC, the leading business and financial news channel, proves the value of strategic branded content for advertisers. The research shows that strategic branded content significantly drives advertising recall, message delivery and brand engagement amongst its audience. Two representative groups of CNBC viewers from the UK, France and Germany were shown [...]

Building a Video Universe, One User At A Time – Adotas Exclusive

While innovation certainly makes things more efficient, quick, sleek and sexy, often the fundamentals remain the same. Entertainment is no exception. Compare a play from the 1800s and a web video being watched on an iPhone– the delivery methods couldn’t be more different, but both mediums share the fundamental characteristic of telling a story that [...]

Lack Of Ad Targeting Keeping Publishers From Making Money With Online Video – The Business Of Online Video

Last week I moderated a session at the Digital Publishing and Advertising Conference (DPAC) on the subject of video monetization and syndication strategies for publishers. We had a great mix of panelists represented with Matt Wasserlauf, CEO of Broadband Enterprises, Johnny Boston, President of Raw Digital and Lynn Bolger, EVP  at comScore. While we discussed many [...]

Who Can Produce a Cool Tribute Video? – BizBash

Honoring a retiring exec or an award winner with a video about their life’s work is a great idea, but only if the piece doesn’t move guests to check their BlackBerries or sneak off to the restroom.

Here are three companies that specialize in these types of films and, if asked, will travel to make it happen. With more than 20 years of combined film and television industry experience (…)

Can Video Save Teen Magazines? – YPulse

Just got a press release from CosmoGIRL! in my inbox about a new video soap they will be launching in spring of ’08. From the release: CosmoGIRL! magazine and Raw Digital, a Raw Media Network company, today announced a partnership to launch an online soap opera series set in a suburban high school. The announcement [...]

Craigslist boss won’t stoop for dotcom dollars – Times Online

The problem with insane wealth is that not all of it is good. STANDING at the crowded bar in New York’s Soho House, Johnny Boston looks very uncomfortable. The 5ft 9in president of New York film production company Raw Films Inc has his head tipped back at an angle more usually associated with the victims [...]

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The Latest

“The content you captured, and the way you paced and presented it, was captivating, professional and highly credible.”

Managing Director and Head of Prime Services, Credit Suisse

“A Force of nature…”

Gabriel Marano, VP Programming, Fox Television Studios

“An amazing job crafting a storyline…”

Tammy Tibbits, Editor, Mypromstyle.com

“Drama and entertainment on demand…”

Susan Schulz, CosmoGIRL!’s Editor-in-Chief

“I would highly recommend Raw Digital…”

Eric Schwarzkopf, Publisher, Hearst Publications

Check out the full reviews...

The Brooklyn Academy of Music’s Next Wave Festival (2011)

See the Festival Overview: See the individual video series: Brooklyn Babylon Merce Cunningham Symphony For the Dance Floor

Olay’s Pro X Clear- Sizzle Reel

Raw Digital partnered with DeVries to create a promotional video for Olay’s acne treatment line, ProX Clear. Dermatologist Dr. Diane Berson presented the line to individuals for use after participating in a yoga event. Dr. Berson talked about the existence, treatment, and prevention of adult acne, which often occurs as a result of perspiration, by [...]

Olay’s Pro X Clear- Q & A

DeVries hired Raw Digital to produce and edit a question and answer promotional video for ProX Clear, Olay’s acne treatment line targeted towards adults. In this video, dermatologist Dr. Diane Benson addresses questions about the cause, treatment, and prevention of adult acne breakouts. Berson identifies the three products of the ProX Clear line, explaining the [...]

Procter & Gamble Beauty Event

Raw Media partnered up with Procter and Gamble to cover their Beauty Scape 2011 event in New York. The event featured a number of beauty professionals and medical experts discussing the benefits of various new hair and skin products by P&G.

Procter & Gamble Halloween Style Tutorial

Procter and Gamble hired Raw Media to create a style tutorial video for some popular Halloween costumes. Tune in to see hair and makeup artist Emily Kate Warren demonstrate the simple steps to creating a great Halloween look.

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