The News

Raw Digital Shoots in Asia

This past fall, Raw Digital traveled throughout Asia on a series of trips to shoot films for international banks. Below are some photos highlighting our trips around Asia for our client:  We traveled to Hong Kong, Tokyo, Bangkok, & Singapore for multiple Credit Suisse shoots. ____________________________________________________________________________________________ Here are some photos from our travels and film [...]

Two Golden Rules For Companies On Social Media

by Kaila Colbin , Tuesday, April 6, 2010 Social media is changing the world for the better. I know this because of the conversation I have, over and over again, every time I run a social media workshop for companies. It starts with an honest and understandable question: “What if we get on Twitter and [...]

Raw Digital branches out to the burbs

By Karen Kovacs Dydzuhn The bucolic woods of Weston hardly resemble Madison Avenue: however, the creative minds generating development projects – and adroitly executing their ideas cost-efficiently – are a formidable rival for their urban counterparts. Johnny Boston, founder and chief creative officer of Raw Digital, a Manhattan-based video production company known for its cutting [...]

Chi Dance

We’re currently on production for a series of promotional videos and potential pilot for Chi Dancentre, a dance studio based in Westport, Connecticut. We’ve been spending a lot of time at the studio, getting to the know the creative, kooky, and dedicated dancers: both instructors and students. What I’ve enjoyed most about this job has [...]

BAM Update

We’ve been working with the Brooklyn Academy of Music in preparation for their upcoming season and the New Wave Festival, which will bring together a diverse pool of emerging talent, and new works from established icons from the realms of theater, dance, and music to New York this autumn. We worked closely with BAM on [...]

Ultimate Prom Update

We recently completed our web series with Hearst and Universal Motown, ‘The Ultimate Prom,’ which was a huge success for everyone involved (especially the lucky prom goers!). As a result of the compelling fashion show lead up to the prom event; the media support through blogs, quizzes, and widgets; and the amazing performers like Shontelle, [...]

New Research Proves Effectiveness of Strategic Branded Content

Independent research published today by CNBC, the leading business and financial news channel, proves the value of strategic branded content for advertisers. The research shows that strategic branded content significantly drives advertising recall, message delivery and brand engagement amongst its audience. Two representative groups of CNBC viewers from the UK, France and Germany were shown [...]

Johnny Boston contributes to DigiTips

Everyone is talking about the digital marketing landscape, whether it be the craze of social media or simply reaching your customers online. DigiTips is a widget that is updated bi-weekly with tips, thoughts and success stories from the thought leaders who live and breathe in this space every day. Guest contributors are also welcomed, and [...]

Johnny on CenterNetworks

Last week I wrote about NY’s best current asset being online video. Afterwards I had the chance to meet with another video company based in NYC named Raw Digital. They have created shows for television and are now focusing on online video. I sat down with Chief Creative Officer Johnny Boston (love that name) and here are my notes.

Ultimate Prom Dress Design Competition – About.com

Who won the MyPromStyle.com’s Ultimate Prom contest? If you haven’t been following the exclusive web-only reality series, catch up on the episodes where three girls competed for the chance to design Kat DeLuna’s red carpet dress and find out who will win tonight! Check it out at: http://prom.about.com/b/2009/06/05/ultimate-prom-dress-design-competition.htm