Raw Digital was started as an answer to the market’s demand to reach consumers, and to fulfill a vision for the future of entertainment and marketing. Our expertise is in understanding the needs and motivations of an audience in any medium, and translating that into our programming.
Some of our clients include:
Raw Digital attracts entrepreneurial and problem-solving creatives who produce digital solutions that deliver for clients. We pride ourselves on the quality and innovative nature of our work so our team has to live up to those standards.
Raw Digital combines film and television production teams with marketing expertise to effectively realize engaging media solutions that harmoniously meets the needs of both brands and consumers. As marketers, we have the interests of our clients in mind; as media producers, we have the goals and the costs in mind; and as creative directors we have the interest of our audience in mind. The union of these interests is at the forefront of the Raw Digital methodology and philosophy: to produce great integrated digital content that delivers for brands and audiences through multiple distribution platforms. The foundation of our methodology and philosophy is built on five pillars:
1) Content is king, but distribution is key.
The key to connecting and engaging with an audience is relevant, quality content that can be distributed through various platforms on a large scale. The technology is in place and the platforms and publishers exist, but can you choose the right platform to best reach your intended audience? Raw Digital can ensure that the target audience receives and connects with our client’s message by producing quality content and aligning with strategic media partners, both online and offline.
2) Interruption is dead. Integration is alive.
Integration allows for a continuing and evolving dialogue between brands, their content, and their consumers. Rather than taking a commercial break or running the same spots ad infinitum, Raw Digital offers brands an opportunity to get their message to the audience through savvy, thought-out integration strategies. By assessing each project independently, we identify innovative ways to integrate appropriate brands based on what is most relevant and engaging to the target audience.
3) Creativity is paramount.
Raw Digital is built upon a foundation of storytellers. We are creative problem solvers who are committed to producing well-told visual stories that help to develop emotional connections between brands and consumers. We have a strong ability to identify and integrate these connections into stories with fresh ideas, high quality writing, and high production values, giving content the push it needs to break through the clutter. Raw Digital’s professional background in film and television and our excellent marketing sensibility ensures that brand-messaging comes across in artistic and engaging ways. Our creative approach to content and integration keeps audiences turned on, tuned in, and engaged, allowing our clients’ messages to sink in.
4) Media is social.
The introduction of social media networks has allowed an unprecedented conversation around brands. Interaction between brands and consumers peaks when brands or content presenters invite audience participation. Brands that are integrated with audience-drawing content can exponentially increase their connections through social networks. All Raw Digital projects are carefully planned with strategic opportunities for multi-platform connections by way of social networks, widgets, and interactive tools, to repeatedly bring audiences back to spend time with the content and brand message.
5) Synthesis is savvy.
Branded content straddles the fence between pure media and pure advertising. When a carefully thought through and integrated strategy is presented for a particular brand and its highly targeted demographic and psychographic, it can more efficiently and effectively produce results for the brand and its consumer audience.