About Us
Raw Digital was started as an answer to market demands to reach consumers and to fulfill a vision for the future of entertainment and marketing. Our expertise is in understanding the needs and motivations of an audience in any medium and translating that into our programming.
Some of our clients include:
Our Team
Raw Digital attracts entrepreneurial and problem-solving creatives who produce digital solutions that deliver for clients. We pride ourselves on the quality and innovative nature of our work so our team has to live up to those standards.
Read more about the team here…
Our Philosophy
Raw Digital synthesizes film and television production teams and marketing expertise to effectively realize engaging media solutions that meet the needs of both brands and consumers harmoniously. As marketers, we have the interests of our clients in mind; as media producers, we have the goals and the costs in mind; and as creative directors we have the interest of our audience in mind. The union of these interests is at the forefront of the Raw Digital methodology and philosophy to produce great integrated digital content that delivers for brands and audiences through multiple distribution platforms. The foundation of our methodology and philosophy is built on five pillars:
1) Content is king, but distribution is key.
The key to connecting and engaging an audience is relevant, quality content that can be distributed through various platforms on a large scale. The technology is in place and the platforms and publishers exist; Raw Digital ensures the message gets to the target audience and that audience is engaged, by producing quality content and aligning with strategic media partners both online and offline.
2) Interruption is dead. Integration is alive.
Integration allows for a continuing and evolving dialogue between brands, content, and consumer. Rather than taking a commercial break or running the same spots ad infinitum, Raw Digital offers brands an opportunity to get their message to the audience through savvy, thought-out integration strategies. By assessing each project independently, we identify innovative ways to integrate appropriate brands based on what is most relevant and engaging to the target audience.
3) Creativity is paramount.
Raw Digital is built upon a history of storytellers that use their creativity to produce good stories that are well told. We are creative problem solvers that use the moving image to help brands connect with consumers in ways that build emotional connections. Our creativity is built on our ability to identify and integrate these connections into our stories to build engagement. A fresh idea, high quality concept writing, and production are the key standards for successful content such as videos and viral campaigns if they are going to break through the clutter. Raw Digital synthesizes a professional background in film and television with a marketing sensibility that ensures that brand-messaging comes across in creative and engaging ways. Our creative approach to content and integration keeps audiences turned on, tuned in, and engaged, allowing our clients messages to sink in.
4) Media is social.
“Social” connected with “Media” delivers through networks that allow a conversation around brands as never before. Interaction peaks when brands or content presenters invite the audience to participate with. Brands that are integrated with audience-drawing content can create unprecedented connections through word of mouth engagement through social networks. All Raw Digital projects are carefully planned with strategic opportunities for multi-platform connections by way of social networks, widgets, and interactive tools to repeatedly bring audiences back to spend time with the content and brand message.
5) Synthesis is savvy.
Branded content straddles the fence between pure media and pure advertising, and when they are carefully thought through and integrated in a solution for a highly targeted demographic and psychographic that suits a brand, it produces for the brand and the consumer more efficiently and effectively.
