Ultimate Prom Update

We recently completed our web series with Hearst and Universal Motown, ‘The Ultimate Prom,’ which was a huge success for everyone involved (especially the lucky prom goers!). As a result of the compelling fashion show lead up to the prom event; the media support through blogs, quizzes, and widgets; and the amazing performers like Shontelle, Tina Parol, Jimmy Robbins, and Ryan Leslie the show reach 117 million media impressions – a significant increase in last year’s viewership, and a record for the Hearst Teen Network. What did our client have to say? “Johnny and his team went above and beyond what was expected. Johnny did an amazing job crafting a storyline that built authentic suspense for our fashion design reality series. He interviewed the teenagers involved with sensitivity and good humor, extracting the drama, stress, and ambition out from their challenge, without ever exploiting their emotions.” It was great working with the talented people at Hearst, Universal Motown, and the amazing kids at the High School of Fashion Industries – a project I’m proud to be a part of.