Designs on The Big Dance: Who Will Create The Ultimate Dress For The Ultimate Prom – Fashion News Paper

Projects in the News, The News • March 23rd, 2009

Three contestants, six dress designs, yards of beautiful fabric, and the ultimate spotlight for one design winner: it’s time for the Hearst Media “The Ultimate Prom 2009″ Contest, sponsored in part by Hancock Fabrics (OTC symbol: HKFI).

In “The Ultimate Prom” competition, three students from New York City’s High School of Fashion Industries will compete to design not only their own prom dress, but also a dress which a panel of fashion-industry experts will judge as the perfect prom dress. All the while, their creative triumphs and travails will be chronicled via “webisodes” online at YouTube and through Hearst Teen Network, which includes Seventeen.com, Cosmogirl.com, MisQuinceMag.com, and MyPromStyle.com.

As an official sponsor, Hancock Fabrics is proud to provide the three designing contestants with all the fabric, embellishments and notions they need, from Hancock’s beautiful assortment, including its “bff” (beautiful fine fabrics) by Lauren Hancock line.

The Ultimate Prom webisodes go live on YouTube and Hearst websites mid-March and run through June 12th. They’ll also be accessible on www.hancockfabrics.com/prom.

The winning dress design will be worn by Universal Motown artist Kat de Luna at The Ultimate Prom on June 5th at Chelsea Piers in Manhattan. What’s more, Simplicity Pattern Co. will create and produce a pattern from the winning design, to be available in Hancock Fabrics stores in early 2010.

Says Hancock Fabrics CEO Jane Aggers, “The Ultimate Prom contest and our ‘bff’ fabric line seem, quite literally, made for each other. We are very excited to support these talented young designers – Larissa, Laquasia, and Havanna – in not only creating beautiful dresses, but advancing their future careers. It is a real opportunity for all three of them, and we wish them the best of luck.”

Founded in 1957, Hancock Fabrics Inc. is committed to fabric and sewing, serving creative enthusiasts with a complete selection of fashion and home decorating textiles and sewing accessories. The Company operates 264 stores in 37 states and an online store at www.hancockfabrics.com.

By Maxamillion Blick

http://www.fashionnewspaper.com/articles/947/1/Designs-on-The-Big-Dance-Who-Will-Create-The-Ultimate-Dress-For-The-Ultimate-Prom/Page1.html

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